Reading churn in weekly cohorts
Why a tidy monthly logo chart can hide a bad Thursday of ads.
Charts that follow cash, not vanity seats.
Utilityanchorbase is a small teaching practice for Subscription Revenue Analytics. We train operators to separate contracted revenue from hope, expansion from mix shift, and churn from a silent pause in billing.
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61closed teaching cohorts
1,847seats issued since 2019
11 wkmedian time to a board-ready pack
From people who sat the studio
“The NRR module made us stop averaging three products into one line. Our board pack now shows the mid-market plan as a separate organism.”
“I still dislike how long the spreadsheet homework takes. That said, the pause-versus-cancel drill stopped our support team from inflating ‘retained’ logos.”
Flagship
Net Revenue Retention Studio
Eight weeks of cohort reconstruction, contraction mapping, and expansion hygiene. You leave with a workbook that finance can audit, not a slide of rounded percentages.
Informational fee: £1,180 for the Fathom cohort seat. Self-paced notes sit on the fees page.
See modules and limitationsWhat we insist on
Three habits that keep analytics honest
- Cohort first, then the monthly roll-up. A blended churn rate can look calm while a single acquisition week is already rotting. We start every exercise with the week the customer paid.
- Cash language beside SaaS language. Deferred revenue, recognised revenue, and contracted recurring revenue sit in the same notebook so product managers stop treating MRR as a bank balance.
- Name the mix before you celebrate expansion. Plan migrations, currency, and one-off professional services get labelled. Expansion that is only mix is recorded as mix.
Journal
Recent notes
Expansion without vanity MRR
How to keep seat add-ons from swallowing a price cut you have not confessed.
When ARPU hides a price experiment
A short method for tagging tests so averages stay interpretable.
Next step
Bring a messy export. Leave with a definition sheet.
If you are unsure which seat fits, write to the studio. We reply within two working days for GB enquiries.